A good start and a SW Tragedy

The largest hurdle for my vegetarian experiment may very well be variety. We all have our favorite dishes that we make in a pinch and know that we'll be satisfied, but I've lost some of those crucial meals given the new restrictions. Despite the concern, I'm looking at this as an opportunity to really expand on my skills and hopefully I'll generate some new favorites. Last night started off strong with veggie tacos. I made fajita-style poblanos and onions and also cooked up some black beans with a bit of jalapeno. Everything got a good dash of cumin, ancho chili powder, Mexican oregano and a squeeze of lime (s & p are a given as well). A little jack cheese, some salsa verde and a few corn tortillas made for a pretty nice meal that didn't compromise on flavor. Tonight's menu includes roasted broccoli, greens eith homemade vinaigrette and spaghetti with pesto, olives, sun-dried tomatoes and mushrooms. Tomorrow night? Tiger Sushi for a good friends birthday. I think I'm doing OK on the variety thing thus far.

Also, the name of this blog wouldn't be very significant if I didn't mention the fire that took out Blackbird Cafe and Heidi's this afternoon along with a few other local businesses. This is a tragedy both for the neighborhood and for the proprietors. I really hope they are able to resurrect their establishments and promise I will be one of the first to walk back through their doors or lend a hand (or tummy) if possible. Thankfully all the employees made it out safely.

I'll leave you with one of my favorite images from Blackbird.

Happy Eating,

-Teddy

Restaurant Marketing Highs and Lows

Various reports claim that we have escaped the recession, and are on our way to recovery. I'm not 100% sure I buy into that yet, but I know things are looking up. It appears that many of my favorite restaurants (a industry hit very hard by the recession) managed to weather the storm, while a few good spots had to close down. I couldn't help but notice the increase in restaurant marketing over the last few months and feel that the swing was likely out of necessity for survival, but also due to the explosion of social media. Some of my favorite spots have a set up entertaining/informative blogs or Twitter accounts while many folks have taken on an entire social marketing strategy to keep customers informed/intrigued.

Punch Pizza may be doing the best job of this. They have a clear strategy, and have come up with an awesome promotional mix including deals for off-the-menu items, students, and just-for-the-hell-of-it promotions. They also hit you at several touch points engaging frequently via Twitter, Flickr, Facebook and email. I've taken advantage of a few of the promos they launched through multiple channels and have observed the success they've endured by waiting in line for quite some time to gather my prize. The design aesthetic and message stays consistent and on-brand and I have no doubt they are reaping the benefits.

Another example of great marketing/promotion is the Shefzilla blog from our friends at Heidi's. Not only do these guys create killer cuisine but they are also Twin Cities restaurant marketing pioneers. I find there blog extremely entertaining with topics ranging from the absurd, to the extremely relevant (especially for regulars like me hungry who want to hear menu updates) all while establishing dialogue around food and the Twin Cities dining scene. They also have a nice series on YouTube in which Stuart displays some of his awesome technique in a manner that foodies can both appreciate and apply. I also find the always entertaining Frank Thorpe an interesting addition on the bass.

Although, for every restaurant that does a nice job, there are others that bewilder - Parasole comes to mind. Don't get me wrong, they've built and impressive and lucrative roster of restaurants that I've dined in and enjoyed to various degrees. They've recently opened their dining club to free enrollment and their Sunday Supper series offers a good reason to take the family out on a typically slow restaurant night.

Then there's the Twitter account. I don't get it. A recent visit revealed the voice of their brand comparing sleeping with their first cousin to how low their wine prices will be when they open Il Gato in early November - sounds like a great message for families. Now, the absurdity doesn't stop there. I always page through the Southwest Journal when it hits my stairs, and I noticed a Burger Jones ad for the first time a few issues back. I can't remember the verbatim headline, but it was something to the tune of offering a good BJ (Burger Jones), but they obviously intended a play on words. Seems pretty immature for a local restaurant power, especially since the early Salut campaign was so creative.

Now, I realize, the ad and Twitter strategy has me talking here, and so in a way I'm playing into their hand, but it doesn't make me want to celebrate, or go to their restaurant any more then I would have had I not seen those promotions. To be honest, it's a bit of a turn off and could be detrimental to their brand. They've done great things in the past, but this is feeling a bit too much like that gross Paris Hilton and Carl's Jr. commercial, which clearly uses frat house appeal to try and sell something. I'm hoping they don't go too far with the Il Gato branding, because I'm thinking Uptown is in serious need of another good joint to help breathe a bit of life into that restaurant scene, and I know they can make it happen.

What are some of your favorite restaurants doing? Many premier chef's are building awareness and promoting a worthy cause through Tour de Farm... What else is out there? Seen/heard anything creative? I'd love to hear your thoughts on what you feel is making a difference.

Happy Eating,

-Teddy

Heidi's Part 2

So, I went to Heidi's for my girlfriend's birthday the other night and I'm happy to report that the food was incredible, and the service that I was so confused by the first time I visited was seamless and friendly. Really, the service was my only knock on the place and it was worlds better on this night. My apologies for the lack of pictures, but I didn't want to push my own agenda since it was a special occasion with good friends and family.

We went on a blustery Wednesday and the place was pretty darn full, as was the neighboring Blackbird Cafe where we enjoyed a pre-dinner drink. I called about a week in advance and could only get a 5 p.m. or 8 p.m. seating for a group of 6. Regardless, I'm glad the place is busy. With food that good, it should be.

So fortunately, I have friends that love to share so I got to enjoy several dishes over the course of the night. I had the hibernation-ready braised lamb shank. The meat was slide-off the bone tender and had a very deep lamb flavor. The braising liquid was robust and it sat on a nice wild rice salad. It was not a light dish, and braised lamb usually isn't. It was perfect for a nice cold Minnesota evening and was totally comforting.

My lady friend had the best dish of the night. It was essentially a pan seared chicken breast wrapped in a thin layer of delicate, crispy bacon. It was delicious and served on a flavorful cous cous with cauliflower. The true champion of this dish was the Kimchee beurre blanc. It was friggin amazing. I would have ordered a glass of it if possible. It tied everything together with a clean, spicy kick. The dish was seriously satisfying.

Last, I had a quick sample of the Australian Sea Bass. The bass had a perfect sear and the caramelized tones against the pure white fish was stunning. The moist, delicate fillet sat on a parsnip and parsley puree which offered a great texture and color contrast. Lastly, the creamy mussel foam added a tremendously rich flavor that balanced out the jolt of the parsley with the lightness of the fish.

I was very pleased with the experience yet again. It's hard having two great spots right next to each other, because I really enjoy Blackbird as well. Regardless, I'm in a good situation because they are both close to home, right here in SW.

Happy Eating,

-Teddy