Community Service

I had an awesome meal at Bar La Grassa the other night (more thoughts in another post), but something beyond the food caught my attention. I was taking in the room while I enjoyed some antipasti, and I quickly recognized one of the waiters as a favorite from Lucia's. I was initially a bit distraught, because Lucia's is my favorite neighborhood spot, and although La Grassa was fabulous, and had excellent service in my opinion, I simply wouldn't be eating there as frequently as Lucia's. I managed to pass the waiter on the way to the bathroom and stopped to inquire about his new gig. Thankfully he informed me that he was actually working at both establishments, and that a good chunk of the staff worked at multiple restaurants as well.

At first I thought this was a bit odd, but when you think about the service industry, it makes sense. Let's be honest, service in this city has been hotly debated, and good, trained help is hard to find. I for one am much happier knowing that competent servers are sharing the wealth and the good establishments are training solid service and dispersing it to other restaurants. If I'm a restaurant owner, and I know I can get some people on my staff that already know their stuff, I'd be beyond happy to hire them on for a few shifts a week, so they can swing their other gig and help set a great example for my staff as well.

In fact, I think working in multiple environments will expose waitstaff to a larger range of clientele and various service concepts, that in the long run will help improve service across the city. Don't get me wrong, there are many restaurants that really do get service, but I think we all agree that the local industry could step it up in this department.

Now, that being said I also couldn't help but notice that my favorite butcher was working back in the kitchen. All I can say is that the dude is super knowledgeable and beyond helpful when it comes to the butcher case, so I really, really hope I see him behind the counter next time I walk into Clancey's.

Happy Eating,

-Teddy

Epic Sandwich: Los Ocampo

I love going to the Midtown Global Market. There's only one issue - what to eat? There's the killer tacos at Los Ocampo, Pho at Pham's Deli, all sorts of goodies at West Indies Soul and those delicious tamales at La Loma - just to name a few. Well, this was a sandwich excursion and as I soon found out Los Ocampo puts on a torta that is not for those with a weak stomach or light appetite. Full review here.

Epic Sandwich: Yum Kitchen and Bakery

Swung by Yum to grab a sandwich after a long hiatus. Looks like I should probably just stick to their awesome cake... Full review here.

Trattoria Tosca's Ultimate Comfort Pasta

I might have just consumed the most decadent pasta of my life at Trattoria Tosca.

I'd been awaiting the development of something in the under-utilized Turtle Bread space in Linden Hills for quite some time, and thankfully, that wish came true a few months ago. Trattoria Tosca specializes in seasonal fare, and this gloomy spell had me craving something warm and comforting, which lands squarely in the pasta category.

I didn't hold much hope for the actual space, since Turtle Bread seems to be a jumbled bi-polar mess that almost resembles a retail area. They crank out some nice breads and baked goods, but it's not exactly an area I'd like to spend a lot of time in. Tosca is quite different. Dark wood meets sponge painted earth tone walls with little to no adoration. The space is incredibly simple, but at least it has focus. The restaurant was at about 60% capacity, but the sound level was near uncomfortable.

Tosca's menu is relatively limited, but I found several options that made the ultimate decision very difficult. I narrowed it down to the pheasant, the bucatini with rosemary, tomato, breadcrumbs and chili flakes, and what sounded like the ultimate fettuccini. The menu description included roasted cauliflower, Fischer bacon, herbs, grana padano and egg yolk. It sounded like the definition of comfort, and the perfect meal to consume in preparation for hibernation. It was a done deal.

Tosca offers their primi courses in two sizes and I ordered the large as an entree, because I knew I wouldn't be satisfied with just a few bites. When the fettuccini arrived, I was blown away by the execution. The delicately cooked pasta enjoyed little bits of roasted cauliflower and big meaty chunks of bacon intermixed throughout the base of the dish, while the crown of the fettuccini was lightly adorned with fine herbs, rustic grana padano, and three perfectly separated decadent egg yolks. A quick mix with my fork produced a silken and incredibly lush sauce.

This dish is not for the light eater, or health obsessed - it's full on gluttony. The roasted cauliflower had a nice caramelized exterior that provided a bit of crunch and a gentle sweetness to the dish. The thick lardon-like bacon supported an intense amount of salt and smoke that proved a perfect companion for the robust and nutty grana padano. Lastly, those three perfect yolks provided a superb richness to the dish that just could not be surpassed with cream and/or butter alone. Taking on this dish is no small order, and like any good pain killer, I wouldn't encourage operating heavy machinery soon after. My only wish was that maybe they dialed it back to just two yolks, because the dish is so rich that it becomes a little daunting and starts to lose some of its balance.

This was the sort of meal that will keep me warm as we climb deep into the winter months, and if the dish stays on the menu (which any one dish outside of the bucatini rarely does) it may almost make the deep chill of February tolerable.

Happy Eating,

-Teddy

Epic Sandwich: Modern Cafe

Last week's nasty rain and snow mix had me craving something comforting. I had heard that the Modern Cafe in NE Minneapolis has this whole comfort thing down, so I decided to give their roast pork with kimchi sandwich a whirl, and was surprised with the result . Full review here.

Restaurant Marketing Highs and Lows

Various reports claim that we have escaped the recession, and are on our way to recovery. I'm not 100% sure I buy into that yet, but I know things are looking up. It appears that many of my favorite restaurants (a industry hit very hard by the recession) managed to weather the storm, while a few good spots had to close down. I couldn't help but notice the increase in restaurant marketing over the last few months and feel that the swing was likely out of necessity for survival, but also due to the explosion of social media. Some of my favorite spots have a set up entertaining/informative blogs or Twitter accounts while many folks have taken on an entire social marketing strategy to keep customers informed/intrigued.

Punch Pizza may be doing the best job of this. They have a clear strategy, and have come up with an awesome promotional mix including deals for off-the-menu items, students, and just-for-the-hell-of-it promotions. They also hit you at several touch points engaging frequently via Twitter, Flickr, Facebook and email. I've taken advantage of a few of the promos they launched through multiple channels and have observed the success they've endured by waiting in line for quite some time to gather my prize. The design aesthetic and message stays consistent and on-brand and I have no doubt they are reaping the benefits.

Another example of great marketing/promotion is the Shefzilla blog from our friends at Heidi's. Not only do these guys create killer cuisine but they are also Twin Cities restaurant marketing pioneers. I find there blog extremely entertaining with topics ranging from the absurd, to the extremely relevant (especially for regulars like me hungry who want to hear menu updates) all while establishing dialogue around food and the Twin Cities dining scene. They also have a nice series on YouTube in which Stuart displays some of his awesome technique in a manner that foodies can both appreciate and apply. I also find the always entertaining Frank Thorpe an interesting addition on the bass.

Although, for every restaurant that does a nice job, there are others that bewilder - Parasole comes to mind. Don't get me wrong, they've built and impressive and lucrative roster of restaurants that I've dined in and enjoyed to various degrees. They've recently opened their dining club to free enrollment and their Sunday Supper series offers a good reason to take the family out on a typically slow restaurant night.

Then there's the Twitter account. I don't get it. A recent visit revealed the voice of their brand comparing sleeping with their first cousin to how low their wine prices will be when they open Il Gato in early November - sounds like a great message for families. Now, the absurdity doesn't stop there. I always page through the Southwest Journal when it hits my stairs, and I noticed a Burger Jones ad for the first time a few issues back. I can't remember the verbatim headline, but it was something to the tune of offering a good BJ (Burger Jones), but they obviously intended a play on words. Seems pretty immature for a local restaurant power, especially since the early Salut campaign was so creative.

Now, I realize, the ad and Twitter strategy has me talking here, and so in a way I'm playing into their hand, but it doesn't make me want to celebrate, or go to their restaurant any more then I would have had I not seen those promotions. To be honest, it's a bit of a turn off and could be detrimental to their brand. They've done great things in the past, but this is feeling a bit too much like that gross Paris Hilton and Carl's Jr. commercial, which clearly uses frat house appeal to try and sell something. I'm hoping they don't go too far with the Il Gato branding, because I'm thinking Uptown is in serious need of another good joint to help breathe a bit of life into that restaurant scene, and I know they can make it happen.

What are some of your favorite restaurants doing? Many premier chef's are building awareness and promoting a worthy cause through Tour de Farm... What else is out there? Seen/heard anything creative? I'd love to hear your thoughts on what you feel is making a difference.

Happy Eating,

-Teddy

Epic Sandwich: Lyndale Tap House

I previewed the Lyndale Tap House a few days ago, but managed to get there last week for a bite to eat. I ordered the pit beef sandwich, and it was pretty darn good. There are a lot of other interesting options on the menu as well, and I'll be back to check them out for sure. Full review here.